case of Cola

Coca-Cola’s AI Holiday Ad Sparks Both Praise And Controversy

Outcry ensued after the brand remade its classic Christmas ad with generative AI, signaling a wider industry dilemma. Initially, Coca-Cola’s AI-powered remake of its 1995 commercial, “Holidays Are Coming,” seemed to be well received. System1, which tests emotional responses to ads, found an “overwhelmingly positive” consumer response to the AI-generated campaign, according to svp of…

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firefighters put out the fire with foam

Health Hazards in the AFFF Foam ─ A Closer Look at the Risks Firefighters Face

Firefighting is a noble profession that demands courage, resilience, and an unwavering commitment to public safety. Firefighters routinely put their lives on the line to protect communities from the ravages of fire. They also face less visible yet potentially hazardous challenges – one of them being the use of Aqueous Film-Forming Foam (AFFF). AFFF is…

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