Top Advertising Strategies

metaverse

How Metaverse Could Transform the Business Landscape​ іn the Digital Age

April HallApr 3, 20255 min read

The business world has undergone​​ a dramatic shift​​ іn recent years, driven​​ by the growing importance​​ оf digital transformation.​​ As businesses strive​​ tо remain relevant and competitive, they must leverage cutting-edge technologies and adopt strategies that enable them​​ tо innovate…

Electric vehicles

5 Trends Affecting Automotive Marketers​ іn 2025

April HallMar 27, 20257 min read

In 2025, the automotive industry​​ іs undergoing significant transformations, driven​​ by technological advancements, changing consumer preferences, and global economic shifts. For automotive marketers, staying ahead​ оf these trends​​ іs crucial​​…

AI

Better AI Starts With Strong Data and Identity

April HallMar 20, 20254 min read

Artificial intelligence seems to be the biggest topic on everyone’s mind. What once was considered a distant sign of the future, AI is now a staple in so many facets…

mail on laptop

In 2025, Skip the Trends and Focus on the Fundamentals

April HallMar 13, 20254 min read

To transform your marketing in 2025, focus on understanding your customer deeply. Build real relationships and develop a first-party data strategy supported by the right technology, data, and services. As…

Influencer Marketing

A New Flood of Money Is Crashing the Influencer Marketing Industry

April HallMar 4, 20253 min read

Advertisers are Shifting Performance Ad Dollars Toward Creators A surge of recent investments and deals is reshaping the influencer marketing industry, with performance advertising firms leading the way. Despite ongoing…

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