How Scenario Planning Empowers Advertisers to Navigate Economic Uncertainty
In a world where economic volatility has become the new normal, advertisers face the daunting challenge оf steering their brands through uncertain waters. Factors such as fluctuating tariffs, rising inflation, and shifting consumer sentiment have created an environment where traditional…
Why Retail Media Needs Creators Who Drive Conversions
Key Insights Creators Are Not Just Megaphones The long-held notion that creators are solely for building awareness is outdated. Ranjana Choudhry, SVP of Media and Data Platforms at Inmar Intelligence,…
Marketing Luxury: How Switzerland Attracts Wealthy Tourists and What It Means for the Industry
In an era оf global instability—marked by conflict, climate change, and economic uncertainty—there іs one group that continues tо thrive: the super-rich. Amid the growing number оf billionaires and the…
The Launch of Rolex Land Dweller in the Style of Apple and Samsung Strategies
The release of a new Rolex watch typically wouldn’t attract attention in the context of mobile technology unless the brand suddenly made a push into smartwatches. However, despite the Rolex…
As Economic Challenges Persist, Your Brand Can Still Innovate
Rising costs, unemployment, and tariffs have all contributed to a “doom and gloom” sentiment for consumers and marketers alike. But rather than dwell on the negative, now is the time…
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