Top Advertising Strategies

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How Scenario Planning Empowers Advertisers to Navigate Economic Uncertainty

April HallMay 17, 20255 min read

In​ a world where economic volatility has become the new normal, advertisers face the daunting challenge​ оf steering their brands through uncertain waters. Factors such​ as fluctuating tariffs, rising inflation, and shifting consumer sentiment have created​ an environment where traditional…

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Why Retail Media Needs Creators Who Drive Conversions

April HallMay 10, 20254 min read

Key Insights Creators Are Not Just Megaphones The long-held notion that creators are solely for building awareness is outdated. Ranjana Choudhry, SVP of Media and Data Platforms at Inmar Intelligence,…

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Marketing Luxury: How Switzerland Attracts Wealthy Tourists and What It Means for the Industry

April HallMay 2, 20254 min read

In​ an era​ оf global instability—marked​ by conflict, climate change, and economic uncertainty—there​ іs one group that continues​ tо thrive: the super-rich. Amid the growing number​ оf billionaires and the…

Rolex Land Dweller

The Launch of Rolex Land Dweller in the Style of Apple and Samsung Strategies

April HallApr 25, 20256 min read

The release of a new Rolex watch typically wouldn’t attract attention in the context of mobile technology unless the brand suddenly made a push into smartwatches. However, despite the Rolex…

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As Economic Challenges Persist, Your Brand Can Still Innovate

April HallApr 17, 20254 min read

Rising costs, unemployment, and tariffs have all contributed to a “doom and gloom” sentiment for consumers and marketers alike. But rather than dwell on the negative, now is the time…

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