A New Flood of Money Is Crashing the Influencer Marketing Industry
Advertisers are Shifting Performance Ad Dollars Toward Creators A surge of recent investments and deals is reshaping the influencer marketing industry, with performance advertising firms leading the way. Despite ongoing uncertainty surrounding TikTok, these developments signal a growing confidence in influencer marketing, projected to see $9.3 billion in U.S. advertiser spending this year. Key Deals…