The rise оf AI-powered search platforms іs reshaping how users find information online. For brands and publishers, this technological shift initially caused concern: web traffic patterns are changing, click-through rates may drop, and traditional search engine marketing metrics are nо longer as predictable. Yet, leading ad agencies are finding reasons tо stay optimistic, pointing tо…
Tesla is one of the few companies that managed to increase its revenue 10-fold in just 30 months – from $2 billion to $20 billion. This growth occurred during the period before and after the launch of Model 3 – the company’s first mass-market electric vehicle. But how did Tesla achieve this? 1. A Product…
The harsh truth is that simply being “liked” by your client is not enough. It never was. In today’s world, where people constantly switch between countless options and emotional engagement is minimal, a “like” is the most overrated and least valuable currency in the brand economy. Yet too many companies keep chasing clicks and shallow…
