Advertisers are Shifting Performance Ad Dollars Toward Creators A surge of recent investments and deals is reshaping the influencer marketing industry, with performance advertising firms leading the way. Despite ongoing uncertainty surrounding TikTok, these developments signal a growing confidence in influencer marketing, projected to see $9.3 billion in U.S. advertiser spending this year. Key Deals…
Outcry ensued after the brand remade its classic Christmas ad with generative AI, signaling a wider industry dilemma. Initially, Coca-Cola’s AI-powered remake of its 1995 commercial, “Holidays Are Coming,” seemed to be well received. System1, which tests emotional responses to ads, found an “overwhelmingly positive” consumer response to the AI-generated campaign, according to svp of…
Firefighting is a noble profession that demands courage, resilience, and an unwavering commitment to public safety. Firefighters routinely put their lives on the line to protect communities from the ravages of fire. They also face less visible yet potentially hazardous challenges – one of them being the use of Aqueous Film-Forming Foam (AFFF). AFFF is…
The latest announcement from the Home Office indicates a shift in the process of renewing sponsor licenses with the updated regulations taking effect on April 6 2024. A significant alteration is that sponsors will no longer need to go through the renewal process post this date. Instead all licenses expiring on or after April 6…
