5 Trends Affecting Automotive Marketers іn 2025
In 2025, the automotive industry іs undergoing significant transformations, driven by technological advancements, changing consumer preferences, and global economic shifts. For automotive marketers, staying ahead оf these trends іs crucial tо navigating the evolving landscape and connecting with customers effectively.…
Better AI Starts With Strong Data and Identity
Artificial intelligence seems to be the biggest topic on everyone’s mind. What once was considered a distant sign of the future, AI is now a staple in so many facets…
In 2025, Skip the Trends and Focus on the Fundamentals
To transform your marketing in 2025, focus on understanding your customer deeply. Build real relationships and develop a first-party data strategy supported by the right technology, data, and services. As…
A New Flood of Money Is Crashing the Influencer Marketing Industry
Advertisers are Shifting Performance Ad Dollars Toward Creators A surge of recent investments and deals is reshaping the influencer marketing industry, with performance advertising firms leading the way. Despite ongoing…
CTV Is the Future of Performance Marketing
The rise оf Connected TV (CTV) presents a game-changing opportunity for advertisers. However, many brands still struggle tо harness its full potential due tо challenges such as inconsistent measurement, limited…
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