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A Look Back at 2014

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Advertising Week Blog Fries, Football, Facebook and Framestore

futbolThe McDonald’s World Cup campaign that kept their production crew up all night to get crafty. by Alex Reeves Whatever you think of their product, McDonald’s care about their advertising. Having been pronounced Creative Marketer of the Year by Cannes Lions, they were sure to do some interesting things with their status as a World […]

Advice + Wisdom How to Conquer the Mountain, Potato Salad Style

potatLet’s just say it and get it out of the way, potato salad is delicious (opinion) and irrelevant (fact). What it represents, however, is anything but. The question everyone is REALLY asking is: once you’ve filled the bowl, what are you going to do with all that extra? Feed the hungry, buy vintage star wars […]

Advertising Week Blog Big Data Moonshine: A Recipe for Distilling the Meaningful

distStop and think for a minute about all those juicy ads you’ve seen this week.  Now ask yourself, what metrics are they using to track those, and more importantly why?  Key performance indicators and analytics, properly done, are about measuring how close you are to hitting your stated objective, building good ones means understanding what […]

Music + Sound How Do You Connect a Brand to Things That Matter? Ask T-Mobile

streamHave you ever come across someone doing something so right you can’t keep it in? Thought so. I heard on the radio (smart targeting wink, wink), that T-Mobile’s latest promotion “Un-carrier 6.0″ is to give their users unlimited data, connected to streaming music. That’s right folks, if it’s streaming, and it’s music, it doesn’t count. […]

Advertising Week Blog The Future of Cashless Payment

rfidRFID cashless payment system is this summer’s favorite hot tech thing. It can be seen at various large music festivals, such as Coachella, Bonnaroo, Tomorrowland, Lollapalooza, Digital Dreams, or an occasional public food event. The basic idea is that you put your money on the wristband (the chip) ahead of time and then spend your […]

Advertising Week Blog Last Minute Presentation

lmp-bannerThere is always a moment in your life when a vital presentation is dropped on you at the last moment. For mysterious reasons it only happens when you are about to leave the office, on weekends or when you just promised someone your undivided attention (btw never do that!). To tackle this unexpected event I […]

Partners

Google
Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.
ITV
ITV is an integrated producer broadcaster. It is the largest commercial television network in the UK operating a family of channels including the rebranded ITV. It also delivers content across multiple platforms either directly or via itv.com and ITV Player. ITV Studios is an international production and distribution business which produces and sells programmes and formats in the UK and worldwide.
Microsoft
At Microsoft Advertising, we don’t just understand the existing digital landscape. As one of the world’s leading technology companies, we constantly innovate to simplify the business of digital advertising, so that customers can amplify their brand stories across audiences, channels and screens in the most creative, engaging and efficient ways possible.

The Microsoft Advertising video above highlights some of the newest, most effective and most creative ways we can help you amplify your brand stories.  It’s all about reaching consumers creatively so that they are actively engaged in the story you want to tell.

Through innovation and creativity, we have contributed to the success of many business partners. And we prove it by analyzing, strategizing and optimizing data in real time to deliver the maximum impact for your customers and on your investment. Explore this site to see how through creativity, relevance and connectivity, we can create a success story for your brand.

News UK
News UK is part of News Corp – a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world.

Our award-winning titles provide world class news, sport, comment and opinion.

The Sun is the most popular paper in the UK.

The Times, Sunday Times and Times Literary Supplement are among the most respected.

We respect our readers, champion their cause, and challenge the vested interests which confront them.

We charge for our journalism because we invest heavily in it.

We believe that a vibrant news industry is vital for a mature democracy.

We will provide our content on whatever platform which suits our customers.

Our mission is to secure a sustainable future for that distinct, high quality independent journalism.
Dennis Publishing
Dennis Publishing is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in the UK and USA.

Although the group has experienced explosive growth over the past five years, even during the terrifying recession of 2009, success hasn't diminished our frontier spirit.

As a privately held group of companies, the Dennis Group is dedicated to delivering what customers and advertisers want, rather than concentrating on the somewhat narrower goals of stockholders and analysts.

Dennis Publishing is one of the world's fastest-growing independently owned media companies. Group turnover exceeds £85 million a year, excluding our subsidiary companies.

The company publishes over 70 magazines, digital magazines, Magbooks , websites, apps and mobile sites in the UK (including The Week, Auto Express, PC Pro, Viz and Men’s Fitness) and The Week in the US.

Dennis is also a major shareholder in Dovetail Services Ltd and owns the third party marketing company 3PM.

Dennis Publishing is privately owned by Felix Dennis.
ESI Media
The commercial department of the London Evening Standard, The Independent, i and London Live. We are dedicated to helping you connect with audiences across our titles and platforms. We will push boundaries to get the right solution for you.
JCDecaux
Since the beginning, the JCDecaux group has been committed to working proactively with cities, transport companies, airports and advertisers as well as media and advertising agencies to improve the urban environment.

The Group has become one of the world's leading outdoor media companies through developing innovative products of the highest quality whilst respecting rigorous standards of ethics. It is JCDecaux's continued dedication to these values that will maintain its industry leading position.
Metro
Metro is a publishing phenomenon. The paper was launched in March 1999 as a free, colour newspaper for morning commuters.

At first it was only available in London, but now commuters in 50 UK cities can pick up a free copy of Metro as they travel to work in the morning. Every weekday morning some 1.3 million copies are distributed across the UK making Metro the world’s largest free newspaper and the third biggest newspaper in the UK.

Metro is a perfect mix of national and international news wrapped around local information – entertainment previews, listings, weather and travel.

Metro’s news stories are tightly written, so that the reader can take in all the key facts quickly. And Metro has no political axe to grind.

Metro is distributed in Bath, Birmingham, Brighton, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, London, Manchester, Nottingham, Newcastle and Sheffield.

At Metro.co.uk you can interact with Metro and the 8.2m million unique visitors, of which 4.2m are from the UK, who visit the website each month (Omniture, May 2011).

As well as giving you a 24-hour rolling news and sport service, Metro.co.uk also has all the latest showbiz gossip, the funniest and oddest stories from around the world in Weird, the latest Film, TV and Music news and reviews, as well as Tech and Gaming content.

We bring you some of your favourite sections from the paper – such as 60 Second Interviews – and you’ll also find lots of Metro competitions with great prizes on offer, the chance to interact with us and much, much more.
Haymarket
Managing more than 70 brands in 24 offices across six countries, Haymarket Media Group is a truly worldwide media business. While Haymarket is intensely proud of its print heritage, its digital businesses are also thriving, along with its customer publishing agency, live events, awards and exhibitions.

The Haymarket identity is made up of five key values: independence, creativity, expertise, dynamism and integrity. Taken together, these values combine to form one of the world’s most adventurous publishing brands.
Absolute Radio
AOL
AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world.
AppNexus
Advertising is the lifeblood of the Internet.

It funds most of the great content we’re used to getting for free. It provides the means to innovate, investigate, and entertain. And it makes it possible to reach the largest audience possible.

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. It’s what the world’s most influential advertising and media companies build their businesses on, and what enables them to deliver the ads that deliver the content that people love.

It’s a simple value exchange: advertisers get the most from their ads, creators get the most from their content, and consumers get the most out of the Internet. This is our collective purpose: to make the Internet all that it can be, must be, will be. All that the Internet was ever meant to be: All that you ever imagined.
Bauer Media
At Bauer Media we are home to more than 80 influential media brands with millions of personal relationships with engaged readers and listeners. Our multi-platform brands spanning magazines, radio, TV and digital reach over nineteen million UK adults.

Although we are one of the leading and trusted media partners, we are never afraid to try something new and are widely recognised and rewarded as being industry innovators. Some of our infamous brands include Grazia, Closer, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Key 103, Planet Rock, Radio City, Radio Clyde, Kerrang!, Q, The Box, 4Music and Absolute Radio.

Here at Bauer we have a very clear vision to connect audiences with excellent content through our multi -platform brands whenever, wherever and however they want.

Our vision is only achieved through the passion, creativity and dedication of our people. Whether they’re working behind the mic, creating the next hot off the press article or working tirelessly behind the scenes, every one of our employees is passionate about making a difference and is truly integral to our success.

We’re obsessed about our brands and relentless about going the extra mile to delight our audiences and customers alike. If this sounds like you, this may be the perfect place for you too.
Channel 4
Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We do not receive any public funding and have a remit to be innovative, experimental and distinctive. Channel 4 works across television, film and digital media to deliver our public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act.

Channel 4 was launched on 2nd November 1982 with a unique business model, under the Broadcasting Act 1981. We are funded predominantly by advertising and sponsorship, but unlike other broadcasters such as ITV, Channel 4 is not shareholder owned. Channel 4 is a statutory corporation, independent of Government, and governed by a unitary board made up of executive and non-executive directors, who are responsible for ensuring that Channel 4 fulfils its remit and delivers its financial responsibilities. Non-executive directors are appointed by OFCOM in agreement with the Secretary of State for Culture, Media and Sport. This system ensures our not-for-profit status; that we are held accountable and that all profit generated by our commercial activity is directly reinvested back into the delivery of our public service remit.

In addition to the main Channel 4 service, our portfolio includes E4, More4, Film4 and 4Music, as well as an ever-growing range of online activities that includes channel4.com, Channel 4's bespoke video-on-demand service 4oD and standalone digital projects. Through its film arm Film4 Channel 4 is also a key supporter of British film making talent.

As a publisher-broadcaster, Channel 4 is required to commission UK content from the independent production sector. We are a major investor in the UK's creative economy, working with around 300 creative companies from across the UK every year and investing significantly in training and talent development throughout the industry.
Clear Channel Outdoor
Clear Channel boosts brands by inspiring and motivating people with powerful out-of-home campaigns founded in a uniquely flexible approach to creativity and planning. Not only can we provide a portfolio that is unbeatable in its diversity and reach, but our quality of thinking means that we can put it to work in smart and distinctive ways, making timely connections between advertisers and their audiences. Above all, we want to help create advertising that delivers results, and collaborate closely with advertisers to achieve this goal, ensuring our relationships are more like partnerships, so that we can be proud to be the outstanding out-of-home media partner.

Clear Channel UK enables brands to meet and engage with people when they're out and about. Our expertise, gained over 40 years, means we understand how to showcase powerful and effective campaigns through our investment in the highest quality sites, new technologies and the latest planning tools. Our partnerships with advertisers, agencies, local authorities, major multiples, shopping malls and major landlords have created a national network of 60,000 sites that reaches people in the public social space, drives footfall and generates word of mouth.

In our work with more than 300 local authorities in the UK, we are constantly striving to support the communities we are present in. Our out-of-home contracts have been designed to give benefits to those communities through substantial investment by Clear Channel. We ensure that all of our street furniture products combine clean, modern design with the bespoke, practical needs of each local authority. Clear Channel also absorbs all maintenance costs in relation to our street furniture negating the need for councils to pass any such costs on to residents.

Clear Channel UK is part of Clear Channel International (CCI) which works with advertisers to create inspiring out-of-home advertising campaigns in 30 countries across Europe and the Asia-Pacific region. The company has a growing portfolio, which is currently made up of over half a million displays, which span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. It employs over 5,000 people and, in 2010, its revenue was $1,508m.

CCI is part of Clear Channel Outdoor Holdings, Inc (CCO), the world’s leading out-of-home advertising company with operations in 44 countries. CCO is, in turn, 89% owned by Clear Channel Communications, Inc the global media and entertainment company. The remaining 11% of CCO is traded on the New York Stock Exchange.
Criteo
Criteo has grown to be a global technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers.

With our predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, we are able to price and deliver highly relevant and personalized advertisements in real-time.

Every day we are presented with billions of opportunities to connect users with relevant messaging. Partnering with our clients to optimize our advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales.

To this day, we operate globally in 37 countries and have 15 offices worldwide. Furthermore, we partner with over 4,000 clients and are in direct relationship with over 6,000 publishers.