There aren’t many things that are as important as social media presence in today’s day and age. And, we’re not just talking about being on social media to stay in the loop and have fun. No. We’re talking about utilizing the power of social media for your business.
But, just as you already know – everyone else does as well. So, you’ll have to fight your way to the top and beat your competition. And that is, of course, much easier said than done.
Fortunately for you, we know a thing or two about being the top dog on social media, and well – we’re willing to help.
Today, we’re going to give you a few tips and explain to you, step-by-step, how you can outdo your competition on social media and beat them for that number one stop in your respected niche.
Conduct Competitor Research
If you want to beat your competitors – you have to know what they’re doing. Researching your competitors will allow you to one-up them until they do the same, and you have to repeat the process.
The fight for social media dominance is a never-ending game, and if you want to remain at the top – you have to look at your competitors and try to do better than them. So, do your research.
Identify Your Target Customer
You can’t attract every customer in the world, but if you know your ideal customers – they’ll come swarming in. The best way to win this social media game is by targeting the people that can benefit from your service or product.
You have to identify your target customer. Find out what they need, what’s their problem, what gets them going, and offer it to them. If you do, they’ll come, and they’ll stay for good.
Audit Your Brand
If you’re not certain what it takes to become a successful social media presence – you have to let someone help you.
Auditing your brand and online presence is the best way to find out where you’re lacking, what you’re doing right, what could you do better, and so on. If you don’t know what auditing your brand means – click here, we’re sure it’ll help.
Anyway, the point of auditing your brand is to find out what your online presence and brand needs, most of the time on the technical side of things, and then improve upon it.
Adjust Your Strategy
Upon auditing and identifying your target customer – adjust your strategy. After all, you did all that work and research – it would be ludicrous not to act on it, right?
Anyway, adjusting your strategy could mean plenty of things. It could mean shifting your focus to another channel, switching your approach, rebranding your image or product, or plenty of other things.
Whatever it may be, just make sure you’re not making the changes blindly. Make sure the changes and adjustments are in line with your newfound knowledge. Otherwise, you’re just throwing stuff against a wall and seeing what sticks.
This could be a bad thing, but generally speaking, the more present you are – the better your reach is. Don’t just focus on one platform. Be omnipresent. For instance, film a video about your new product or service and put it on YouTube. Share than video on Facebook and Twitter.
Now, create a snippet out of that video and post it on Instagram as a Story or a Reel. Also, create another snippet and put it on TikTok. Also, create stills and thumbnails that you can post on Twitter, FB, or Instagram to promote the video before it’s even out.
See what we mean?
Don’t slack – post regularly. Social media algorithms reward creators that most regularly, and that’s just the way it is. The only way to be successful on social media is to post every single day – sometimes even multiple times a day.
Now, we understand that it can be tricky finding what to post on social media and not just spam your audience with lousy content, but we never said this way going to be easy, did we?
Focus On Quality Instead Of Quantity
While it is true that the algorithm appreciates and rewards frequent posting, you should never value quantity or quality. Do you know why? Because there’s no algorithm against alienating your audience.
They don’t care about the algorithm – they care about what you’re offering. And, if you’re offering them low-quality service, and you’re just spamming to increase your reach – you’re going to lose your customers faster than you gain new ones.
So, try and find the best recipe for a quality social media presence. It won’t be easy, but it needs to be done.
While it is good that you do what your competition does because it’s obviously working – you shouldn’t just blatantly copy them and blend in with the rest. Instead, try and stand out from the crowd.
Find what your competition does, and try and make it your own. Try to do it differently if you can. We’re saying “if you can” because some things can’t be changed. Some things are just the way they are. On the other hand, there’s always room for growth and change – you just have to find it.
Collaborate With Other Brands And Influencers
Collaboration on social media is probably the best way to grow. Combining two audiences that are similar yet they don’t know about one another is a recipe for success. So, try and collaborate with other brands and influencers if you can help each other out.
What we mean by that is – collaborate with someone that’s similar to you, your brand, or has an audience that might be interested in you, your service, or your products. For instance, if you’re selling welding equipment, you probably won’t benefit from collaborating with a fashion blogger despite their number of followers.
Track Your Progress
Finally, if you really want to make sure you outdo your competition – you’ll have to track your progress.
Tracking your progress while making changes is the only way to know what’s working and what isn’t. Maybe a “sure thing 100% effective strategy” isn’t working as well as you think, and maybe the only thing you’re getting from it are views, but not conversions or sales.
You won’t ever know unless you check. So, track your progress!
As you can see, there are quite a lot of things to do and to keep in mind if you want to win in this social media race. Making the most out of social media can be really powerful, and we can only hope we’ve given you enough information so you can make the most out of it.