Regardless of the type of business, good advertising is the key. Now, we can discuss marketing campaigns and which one is the best for a certain industry or business type, but there are some marketing tricks that can benefit your business marketing strategy, and neon signs are one of the best examples of that. The benefits of these signs are vast, but we will further focus on the five most essential benefits.
1. Pick a customized one
The great thing about neon signs for business is that you can use your own design and create the custom one that represents your company the best. It is possible to create everything you imagine, so there is no need to worry that the design of your company’s logo is too complicated to be turned into a neon sign. If you are still thinking about the best design, try to make it eye-catchy because it will increase your business’s chances to be seen and remembered by clients. Keep in mind that the more creative and interesting the sign is, the more people it will attract, which is the primary goal of any marketing strategy.
On the other hand, you also don’t want to go to the extreme, as having a bit of taste here is also not just preferable but a must, which is why, once again, consulting the experts should be something to at least consider. These consulting services are not that costly but can save you a ton of time and nerves in picking the right design, shape, logo, slogan, etc., for your business. Overall, just the fact that you can order a customized neon sign is great, as you can pick the one that will represent everything your business is about in the best possible way.
2. They attract attention
Okay, the logic behind this one is actually pretty simple and something that every exemplary marketing campaign revolves around because the most important aspect of marketing is to be seen and noticed by as many people as possible. That is why the more people see something you have to offer, the more likely you will gain more profits, and in this case, the more people see the neon sign, the more of them will check what your business is about, which can only end up in more profits, once again. The more visible the store or the restaurant is, the more customers it will have, and there is no better way to improve its visibility than using a neon sign.
They come in various shapes and colors and can easily be seen, especially during the evening and night, which is perfect for the stores and bars that operate during this time. Because of that, they are great for every location, whether it is a pedestrian area where a lot of people walk around or a busy street where people pass by car or bus since they will surely attract their attention and make them wish to visit your store. Neon signs make your company easier to find and spot in the street full of different stores when potential customers know what exactly they are searching for.
3. They are energy efficient
It’s not just that these signs cost far less and that installing them is not that difficult thing to do, as it’s also about how much power they use. Now, this might surprise some people as many believe that neon signs use too much power, meaning that, in the longer run, they will not be a that big or profitable investment. Namely, these signs don’t use that much power, even for long periods of time, as they use around 10 watts, meaning that one can place them and not have to worry about how they will pay for the bill at the end of the month. Their durability is yet another factor to focus on, as they can last for well over 100.000 hours.
4. They represent cheap advertising
Each company tries to make a great advertising campaign and spend the least amount of money possible, which is not always easy. Huge billboards can be a great way to attract customers‘ attention, but buying or renting one is not cheap at all. Besides that, the photo on them needs to be changed often because they easily change color due to external factors such as direct sunlight, freezing temperatures, and rain or snow. Luckily, the situation with neon signs is much different, and they are considered cheap advertising because of their easy maintenance and long lifespan, which can be up to ten years. They also do not spend a lot of electric energy for their operation, which means that you will save some money on low bills and keep the planet much healthier.
As we have already mentioned, they are easily visible, so there is no need to worry that they will not attract enough attention and new customers. On the other hand, these signs are far less costly in comparison to some other marketing tricks and tips, which makes them one the best things one can do for their business. The goal here is to draw more people, and neon signs are the least costly and highly proficient way to do so.
5. They can be placed anywhere
Thanks to the durable materials neon signs are made of, they can be placed literally anywhere, so there is no need to search for some special ones to be installed outside. All you need to provide is the connection to the power source, and installing the neon sign can be finished in less than a few minutes. It is difficult to say whether it is better to put them inside or outside, as it all depends on the effect you want to achieve, but it is good to know that both options are good, and none of them requires some special neon signs or conditions. Overall, picking the best design will take much more of your time than placing and installing them, which is yet another way these signs differ and are better than any other marketing tool out there.