Being involved in an industry that brings people joy usually means that you will always have plenty of business to enjoy. There are not really that many things that will always be needed, that are always needed, things that we all know will remain as such basically forever. Weddings are certainly among them and just like they are popular now and with a long history, they are a guarantee in terms of customers moving forward. Owning a wedding business however small or simple will always mean plenty of clients for the taking.
However, this hardly means that it is easy to attract them and continue to experience growth as a company.
Business struggle across all industries. Sometimes it is the market itself due to numerous changes in the socioeconomic landscape, but oftentimes it is the business itself that is its own undoing. If your business has been struggling as of late or if you cannot seem to get things of the ground for a while now, there could be a clear reason why.
It could be your marketing plan. Without a proper marketing strategy, no wedding company can succeed in the modern world. Investing in good marketing is a proven method of success if done enough, and if done right. Therefore, in this article, we talk about how to implement it right.
1. You are Doing It Yourself
First and foremost, marketing is not something just about anyone can do. It is a field like any other, which means there are professionals like everywhere else. If you suspect that your marketing strategy is falling behind, there is probably a reason for it. And if you are trying to do it yourself, in-house, there is probably a lot more that can be done. The most common thing to do would be to hire a marketing expert to help you across the board.
Collaborating with someone like this give you a much better plan and allow you to tackle areas you did not even know existed. Once they do their thing and create an effective marketing strategy for your wedding business, the clients will start pouring in and choosing you over the competitors. It is all about the ideas of an expert who knows the industry and the current trends when coming up with the right marketing plan.
2. A Lack of Internet Presence
The number one rule of marketing in the 21st century is having a strong presence on the web. The virtual world of the internet is where things are and where they have been for the past two decades. When someone needs something, they open their web browser and start their search. As a part of the wedding industry, you have to remember about the generations that are getting married right now, young people who have grown up surrounded with technology. Their first instinct is to hop on the web to find what they need, and you will eventually be what you need.
Of course, the main thing to point out here is your official website. This should be the main platform online for your business where the clients can learn about your services, your prices, what you offer, where you are located, etc. Since you are involved with weddings, media like photos and videos should be available as well as descriptions of your past events. An optimized, rich-in-content, well-designed, appealing website is always a show of professionalism so make sure you have one. Also, think about investing in SEO (search ending optimization) and internet adds to reach more people. It is a small investment when compared to how much traffic it can give you.
3. No Social Media Platforms
If you do not have accounts on all of the popular social media platforms for your business, you are not doing nearly as much as you could be for your marketing plan. First of all, you have to remember that social media platforms are free. It costs nothing to open accounts on every single one of them so be sure to do it. Next up, hundreds of millions of people log into them daily and check their profiles dozens of times per day. This means that virtually anyone can come across your business. Maximizing the potential of social media is hard work and you may even need to hire a social media management expert for this, but it is the bread and butter of marketing plans right now.
Facebook, Instagram, TikTok, and YouTube are too big and widespread to ignore. They offer so much in terms of brand recognition and attracting customers and you must reap these benefits. Weddings depend on the visuals and a lot of details and beauty is involved. As such, your business is a part of industry that can thrive on social media considering the amount of different photos, videos, stories, and highlights that can be shared. Free marketing like this is not available anywhere else which is why you have to start utilizing these platforms.
4. Poor Connections in Your Area
Think about what a typical wedding needs in order to get properly organized. Think about what the bride and groom would probably like and what it takes for all of the guests to have a good time. From decorations and music to food and beverages, this is only the beginning. What about picking the venue? Catering services with staff to handle the meals if the venue lacks its own restaurant? What if the music does not come with the venue or if the couple wants a band or a singer that perform specific music genres? And who can forget about the flowers, or the tent and flooring if the wedding is outside? All of this needs to come together, or rather, those who provide the different services must work together.
Contractors and businesses will be needed, which means that you as the owner of a wedding business need to be well-connected within your area. Knowing who does what and networking with the right people will equal good marketing too, which is why we are mentioning it here. Whenever these partners of yours have to recommend a wedding company, guess who they will think of first. You can have fliers in their offices, adds on their websites, and features on their own social media. The key part is to establish contact with them and build a close, mutually beneficial working relationship.