Transport is very significant economic and non-economic activitiy in the system of social reproduction that have merged and economically strengthened the system of exchange of goods. Road transport is the economic activity of moving, transporting goods, and passengers to all types of road vehicles and on all types of roads, regardless of their purpose (for economic or non-economic purposes).
In a modern market economy system, services play a dominant role. A service is a constant interaction between a provider and a recipient. The service offering is often difficult to understand because the service cannot be seen or touched, it cannot be physically possessed, nor can it be stored. Customers encounter services daily, with which they are more or less satisfied. The successful business of a service company requires good knowledge of services and their effective management.
Good marketing is essential for the development of any business. The company must respond to changes and the impact that comes from the international market by accepting the concept of marketing as the basis on which to build its business. Today, customers are more educated and better informed, so companies are increasingly connecting with customers, informing them, and engaging in sales processes. Businesses today are facing increasingly fierce competition, which is why strong customer relationships are fundamental to the business of any business.
The freight transport process is a series of complex actions, planning, and organization, that transport companies must perform in order to successfully and efficiently transport the goods from the starting point to the destination. Transport processes are becoming more complex and demanding for the transport operator, resulting in a much more difficult process of decision-making and transport capacity planning. With increasing market demands, carriers have had to adapt to these requirements to deliver within 24 hours. To meet these market needs, the purpose of the organization is to optimize transportation while achieving maximum efficiency with minimal cost of necessary resources such as vehicle selection, transport route selection, reduction of transit time, the optimal number of company vehicles, etc.
It often happens that transportation services are needed to transport vehicles from one place to another. This is very common when it comes to importing cars from other countries and you can’t drive it until you sort out the paperwork or you just can’t use land transport.
Today, many companies deal with the service of goods and vehicles, and the question is how to cope with the market and promote vehicle transport services.
As in any business, promotion is needed here to fight for survival in the market and gain the trust of customers.
It is very important to make an offer that cannot be rejected, ie to offer something that will make you different from others. If your transport company provides a quality service or offers international transport, these are all characteristics that currently set your company apart from the competition and should be used for marketing and attracting new customers. It is enough to have one of these items as an advantage on which to base your campaign.
Try to place your ad in as many places as possible in order to reach as many potential users of the service you provide as possible. Update it from time to time. All of this will help you improve your business. There is a marketing rule that if a site visitor does not see the content they are looking for in the first 7 seconds, leaves the page, and goes to the next one, you have lost a potential user. So be sure to put the best services on the home page.
The reputation of your company is important. Keep in mind that anyone who wants your service will check you out first, especially if it’s a big deal.
Be sure to find only good comments about you on the internet. Of course, just as no one is perfect and never will be, so will your company.
It is important that you try to have as many positive reviews as possible on your site, as well as a good reference list of users, who will confirm that they are satisfied with your service if someone still decides to check whether the allegations about you are correct.
Promotion is one of the main elements of the marketing mix, and its task is to inform potential and existing users about the existence of the service, influence the creation of positive preferences, and encourage the desired reaction, ie purchase. The successful business of any entity in tourism must be based on constant communication with consumers and adapting to changes in the environment. Therefore, promotional activities, as a specific form of communication with consumers, are crucial in modern business.
What you can still work on to improve your business is to offer two types of vehicle transport, express and groupage. What’s the difference? The difference is that the express transport deadline is 24 hours and the goods must be delivered on the next working day or within the exact time specified by the customer. This is not the case with groupage transport, so the delivery time is 2 – 5 working days, and sometimes a week or even up to 2 weeks. Except transit time, the big and important difference is the price of transport, express transport is much better paid and it does not matter whether it is one pallet, two pallets or full loading of a light delivery vehicle, but only the accuracy and precision of unloading in the shortest possible time limit. This is very important for car shipping companies because car buyers want to get their vehicle as soon as possible.
Each means of transport in its own way allows the passenger or goods to arrive safely and as quickly as possible to the place where it was planned. Depending on the place, but also the relationship that leads to that place, the passenger chooses the means of transport that is intended for that. Depending on the type of goods being transported, the means of transport suitable for that type of goods and which allows the goods to arrive at the desired place without damage or loss. Creating an attractive product position requires a keen understanding of the needs and wants of customers, company capabilities and competitive activities. Improving the organization of international transport is possible through a couple of key segments to improve organization and reduce transit time, and reduce costs in the transport process.
