There are various different services in digital marketing agencies offer. Facebook, Google Ads, and Microsoft Ads are just a few of the different platforms a digital marketing agency can offer its expertise in.
These different platforms are ones that digital marketers will learn inside and out in order to help different companies achieve marketing goals and get good quality leads.
This article will outline the different platforms in which these companies specialize, as well as discuss the reasons why you should use digital marketing agencies instead of trying to manage your own campaigns.
Google Ads is a pay-per-click (PPC) method of digital advertising. Knowing how to manage a Google Ads account without wasting money can be very difficult, and lots of companies go down the route of using smart campaigns. Although you can get results from these, using manual bid strategies is something that can improve your results, and get more out of your daily budget.
Digital marketing agencies such as Heavyweight Digital have the ability to manage Google Ads accounts for many different industries, and can do so in a way that does not waste your advertising budget, and get you good quality leads. Not only can they manage these accounts, but they can also build out well-structured campaigns that they know will get you the best results.
Professional PPC managers will also have the knowledge of Google Ads to know when to make data-driven optimizations which can have a positive effect on how the campaigns run. As well as this, they can often provide you with advice that they feel will help with the overall performance of your campaigns.
Without the knowledge required to run a successful Google Ads campaign, you can very easily spend your daily budget without getting the results you would hope for. This is why going down the route of using a digital marketing agency, or trained PPC manager will get you the best results.
Microsoft Ads, formally known as Bing Ads, is a very similar platform to Google Ads. It works with the same PPC method of paying when someone clicks on your ads.
This makes it easier for agencies already offering Google Ads management to learn how to manage Microsoft ads and offer this as one of their services. This is due to how similar the two platforms are.
If you are only using Google Ads, you should consider the option of running Microsoft Ads as well. This is due to the fact you could be missing out on a whole different audience. This different audience often consists of older people, and people who have purchased a new computer. This is due to the fact that Microsoft is the default browser installed on most new computers. Not only does Microsoft open you to this different audience, but the average cost per click is also often cheaper on Microsoft as it is not as competitive as Google.
Facebook, and Instagram, advertising is an alternative method to using PPC with Google and Microsoft Ads. Whereas people searching for services or products on Google or Microsoft already have the intent, the aim of advertising on Facebook is to stop people from scrolling through their news feed. As well as this, Facebook is a more visual platform, meaning having good images and content can help drive people towards your ads and business.
With Facebook, once you have identified the goals you want to achieve you can then present your ads to the people you think would be interested in your product or service. This is done by selecting a relevant audience, or location which would be appropriate for the audience you are wanting to target. Facebook can then give you an estimated reach for that selected audience.
Once your ad has been shown to your selected audience, you can choose the way in which you want them to convert. This can be filling out a form directly on your ad, making a phone call, or even sending them to your website.
A digital marketing agency would be able to advise on the best audiences depending on the service or product you offer and the main objective you wish to achieve. They also have the ability to use your visuals and write ads that will generate leads.
Many people who do not understand how Facebook ads work, go down the route of boosting posts from their page in order to show their content to more people. Even though this can work in some cases, boosting posts on Facebook does not give you access to all of the customization features present in Ads Manager.
SEO, search engine optimization, is a service that works very differently from Google, Microsoft, and Facebook Ads.
Instead of paying per click and lead you to get, the main focus when running an SEO campaign is to increase your rankings on search engines such as Google. The higher the ranking, the more likely you are to get organic leads and purchases. These rankings are based on keywords that are relevant to your business.
The results with SEO are not instant, unlike with Google Ads. This will be explained by SEO firm you plan on hiring. In most cases, you will need to wait at least 2-3 months to see improvements, but, just to be on the safe side, many SEOs will tell you that you need to wait even for six months. A completely legit question would be why should you opt for SEO and not just go with an advertisement, the biggest advantage of SEO is that you are getting a long-term effect and that the improvement will be visible months and even years after everything is done. When using Google Ads, your ads can start showing on the top page the same day they are set live. At the same time, it can take a lot of work, over a longer period of time to see your rankings increase. Combining both of these would be perfect for your business, but the fact is that most small firms do not have the budget for both and need to choose between these two directions.
A digital marketing company has knowledge of the best methods and tools to assure that you get the results you need. As well as this a digital marketing company can advise you on all aspects of SEO, including your website and any changes they feel will benefit the way your SEO campaign runs.
To conclude, there are many different services with which a digital marketing agency can help you. Not only can they offer expertise in all of the different advertising platforms available and work on strategies that will get you the best results. They can also help, and advise you on the best ways to increase your organic rankings and generate high-quality leads without wasting your marketing budget.